Do people just not ‘get’ Facebook?
Every so often I hear someone criticize Facebook as a place where people waste time and check out drunk photos of strangers. Well, sure, it can be that. But it can also be a lot more. It’s all in what...
View ArticleSick of Myself
I haven’t been blogging much lately because I’m sick of myself. If you’ve read a few of my posts you know it’s all the same shit. I pretend to be smarter than everyone else with some stupid lesson and...
View ArticleThe party must go on.
So what were you doing last week? Dancing topless on a 200-foot yacht off the South of France? Rubbing elbows with some ECDs from South America? Bumping uglies with a random AD from Amsterdam? Sounds...
View ArticleSo what’s the big secret, Google?
So Google+ is all the rage. Or is it? I wouldn’t know. Haven’t received an invite. Which got me to thinking, why does Google always require an invite when they roll out a new social media platform?...
View ArticleA New World (DIS)order
Every time I go to the Cannes Lions Festival I try to find a message, a meaning, something. Remember when Dove Real Beauty ad won everything? Many other good actions were awarded that year. Like a...
View ArticleMarcello and Me
Digital marketing allows us to tell the brand’s story in greater depth. Broadcast and print media are more than just vehicles to drive consumers to a website. And websites are more than just places for...
View ArticleA writer’s rant
Do you do more than just write? If so, does your computer at work reflect this? Probably not. Most writers get stuck with the crappiest of the crap when it comes to agency computers. Once all of the...
View ArticleThere’s no “I” in team. But there is one in portfolio.
Our entire day is sent working with other people. We team up on concepts. We meet with account to make sure work is on brief. We loop in media to discover new ways to expand the work. We work with...
View ArticleHARD TIMES FOR BEING A GUY CALLED FABIO
Every time I go to the US and people ask my name, I always see a sarcastic smile coming out, slowly followed by a: ‘Hmmm, Faaaaabio (silent giggle)’. It didn’t take much time until I discovered the...
View ArticleRebrand yourself
Comcast announced today that it will be rebranding its Versus network as NBC Sports Network at the beginning of next year. This is a great move. No one knows what the hell Versus is or where the hell...
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